We’re happy that Jantzen is celebrating its centennial this year, 1910-2010. The swimwear company has been a big part of our lives as long as we can remember – as from Mother we inherited the inability to resist anything with their darling red diving girl logo, which the company started using in 1920. 
The Jantzen red diving girl logo. It was supposedly designed by commercial artist Russell H. Tandy – who also did the artwork for the original Nancy Drew! Janzten has a history of the now iconic figure, here.
Jantzen introduced the “Shouldaire” suit in 1931 to address the tan line problem. Glamoursurf is selling this amazing '30s teal colored one, below!
Near the Jantzen factory in Portland, Oregon, Jantzen Beach Amusement Park opened in 1928. There were rides, dancing, and of course, swimming. Read all about the history of this long-gone, fabulous place and see lots more images on this Portland history website.
Above images from http://pdxhistory.com/html/jantzen_beach.html. Below, our version of the Jantzen girl chorus line (that's Astairette in red scarf, far left).
Mother’s collection of Jantzen and “vintage beachy-stuff” includes this 7-foot diving girl sign (originally outlined in neon) from an old motel.
Some of the Mother-lode collection.
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7 comments:
OH MY!!! MOTHER lode, indeed! Too too heavenly!!!!
I LOVE the term "shouldaire"--awesome!
What an incredible collection. And her display is really stunning! I can't stop looking at it!
Thank you Baroness. I agree about the "Shouldaire" - they always came up with such clever names for things then.
Thank you fuzzylizzzie - I'll tell her! (she is always worried that it looks to junky). It's her little pool cabana/playhouse.
I love your blog, and just wanted to tell you that :P THis post was great, I love all the vintagey bathing suits! So elegant.
Wonderful! Your posts are always so informative. What a fabulous collection!
Thank you so much for saying so, Laura & Holly Hall!
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